I had the pleasure of speaking at the ICSC University of Shopping Centersat The Wharton School - University of Pennsylvania recently on Content Marketing. One of the people I really enjoyed meeting was John-David W. Franklin of Madison Marquette, a leading private, fully integrated real estate investment management and operating companies in the industry.
John is actually one of the professors at ICSC’s University of Shopping Centers and we spoke about two things that were really important to me…the rebirth of Asbury Park, NJ and Bruce Springsteen! As someone who is responsible for helping Asbury come back to live after decades of decay and lack of investment, John shared some great stories about “The Boss” who is legendary in Asbury Park and the Jersey Shore.
Of course we also chatted about Content Marketing, retail and mixed-use development and the amazing role ICSC plays in helping to educate its members. A great night in Philly and really great meeting John.