Audience Town is a smart advertising platform for the real estate industry. Our focus is only real estate, all real estate - Residential, Commercial & Home.
Real estate audiences with intent to buy, sell, or rent are difficult to find across billions of digital channels. Marketers are using search, listing portals, lead brokers, websites, and social media vendors but are not getting more qualified customers. We believe there is more to digital marketing but that real estate audiences are needles in a haystack.
Real estate is different than other industries and needs specialized solutions. The Real Estate Web is our combination of data, content, technology, and creative solutions engineered to find real estate audiences across billions of devices and formats.
We make it easy and affordable to be a real estate marketing leader.
THE REAL ESTATE WEB:
The Real Estate Web incorporates property and people data, premium digital media partners, programmatic targeting algorithms, responsive creative, and measurement for every type of real estate company looking for clients online.
REAL ESTATE AUDIENCES:
Who is going to move? When will they move? What are they searching for? Data is how you know. This is our differentiation and core asset that identifies movers early in their search and accelerates their intent into consideration and conversion.
TECHNOLOGY & MEDIA:
The right ad, to the right person, at the right time, in the right place. Custom algorithms and campaign optimization that maximize the reach towards real estate intenders. Media and device fragmentation makes targeting movers difficult. We can design or host creative formats to deliver marketing messages across mobile, desktop, outdoor, audio, video and connected TV media channels in real-time.
MEASUREMENT & INSIGHTS:
Who is your audience? What are they interested in as people and professionals when they are not searching for property? Which targeting and ad formats did customers see and respond to?
We provide audience insights that make you smart before, during, and after your advertising is deployed.
THE REAL ESTATE WEB:
The Real Estate Web incorporates property and people data, premium digital media partners, programmatic targeting algorithms, responsive creative, and measurement for every type
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