In 2019, content still remains king. If you, for any reason, haven’t been serious about content marketing, it’s time you gave some thought to it.

Content marketers in all industries are always on the lookout for the latest trends in their respective industries. As a content creator, you need to know how your audience’s consumption habits are changing.

Here are the content marketing trends to embrace this year.

1. Value Marketing, Transparency and Authenticity

Authenticity, transparency, and value marketing are of utter essence in any marketing campaign. Content marketing is all about reaching a broader audience. While doing this, you improve your chances of attracting more customers to your business.

Since you are looking to convince prospective customers that you are the best, honesty and transparency should be core virtues. That is, you should ensure that your content clearly spells out your service/product, company’s mission, and the value to be earned by your audience.

Otherwise, you can as well forget about content marketing.

As mentioned above, technology keeps growing by leaps and bounds. More people now get access to information readily.

If your content is not transparent or authentic, your target audience will sniff out the con from a mile away. Your business name will be tarnished completely and you may even risk running under.

2. Develop a Personal Connection with Your Target Audience

Content marketing is all about interacting with your audience. In order to achieve this, you should ensure that you utilize a formidable content marketing strategy.

While content and video tutorials form the basics of content marketing, fostering a connection with your consumers is crucial. So how can you effectively achieve this?

Here are a few pointers.

  • Always reply promptly: You will always get queries from consumers about one or two aspects of your content. In such situations, ensure to reply to all the queries on time.
  • Introduce your staff: In previous years, marketers focused solely on marketing their products. This is ok. However, in 2019, ensure to introduce your staff to your audience. This will go a long way in fostering a personal connection with your audience.

3. Invest in Long Form Content

Content marketing trends evolve every now and then. However, long content has proven to hold water even in 2019.

While images and videos improve your content visibility, you should never ignore the impact of long content. It has proven to produce actionable results over the years and so, the trend continues in 2019.

You should remember that Google's algorithm on the content ranking hasn’t changed. This makes long content relevant until Google decides to change that.

4. Use Social Commerce in Your Content Marketing

For customers to buy our products or services, your content should be very easy for customers to relate with.

For quite some time now, social media has taken the internet by storm. A large percentage of people embrace social media platforms for communication. Why not take advantage of these numbers and monetize these platforms? It may sound difficult, but embracing social commerce is simple.

Sharing videos, photos, and content about your business will have an unrivaled impact on your customers. You will be able to showcase your products and services to a broader audience thus increasing conversion rates.

5. Optimize Your Content for Voice Search

Each day, more and more consumers embrace search voice technology. After all, it’s much easier than typing.

As these numbers skyrocket, incorporating voice search as part of your marketing strategy can prove to be helpful. First, you should understand how the choice search works. You should have in-depth knowledge of natural language integration and other tips.

This technology helps to understand a customer’s unique voice when searching. While recognizing the voice of the customer and different language patterns, you will be able to get a better idea of your customers needs.

Once you have all the information you needs, create content that specifically suits your customer’s needs. This way, you will be able to get the attention of your audience with ease.

6. Include Ads in Your Content

Since social media has proved to be an effective content marketing platform, you should constantly create content that is attractive. One of the best strategies to employ is adding ads on your content.

It goes without saying that everyone jumps at paying opportunities. It’s for this reason that most social media pages advertise products or services.

On the other hand, a vast majority of users ignore ads on the content. They prefer to focus on organic search ads. This tells you that you should always ensure to utilize ads that are of value to the target audience.

Avoid ads that primarily aim at making sales.

7. Consider Working with Other Brands

For your content marketing campaign, collaborating with other businesses can be an asset. In 2019, this trend has proved beneficial for businesses partnering together to market content for their business.

In order to effectively use this strategy, you should focus on businesses that complement your products or services. Reach out to such businesses and get creative while collaborating together.

Did you know that real estate tech firms get content marketing better than anyone else? You should definitely consider collaborating with them.

Ready to Put These 2019 Content Marketing Trends Into Practice?

Though 2019 has already seen considerable content marketing trends, more changes are bound to come. Thanks to the above-highlighted trends, you are now able to create content that will effectively capture your target audience’s attention.

Take advantage of social media outburst, practice transparency, and value marketing. In no time, customers will be buzzing about your services and products.

As technology improves, strive to be an early adopter. You will be surprised at how technologies such as voice search and many more can take your content marketing strategy to a whole new level.

Want more useful information on content marketing? Check out our blog post to learn about all facets of content marketing.