eCommerce sales will account for 13.7% of retail sales worldwide in 2019.
Businesses are now capitalizing on the eCommerce trend and offering more perks of convenience to their customers. With customers conducting online research before a purchase, shop owners should provide detailed and accurate product pages and descriptions that answer all their shoppers’ questions.
In order to sell more, reach more clients, and increase revenue online, your website needs to be properly equipped.
Creating an online store from scratch is extremely tedious, time-consuming, and expensive, however, ready to use eCommerce platforms are available.
Majority of eCommerce platforms provide businesses with standard functions like online product catalog, drag and drop, receiving payments online, customer management, and after-sale services. Others will provide more sophisticated functions like online marketing features and in-store integration systems.
There are many viable eCommerce platforms out there, each with their own unique benefits but which one is right for your business.
Below are the best platforms for eCommerce in 2019.
You may have heard of Shopify before. It’s one of the biggest and affordable eCommerce brand options.
Here you can drop ship and rely on both Instagram and Facebook ads for marketing. It has a wide range of templates to choose from to make your store feel more custom and fit your needs. It accepts varied credit cards and offers 24/7 support via phone, emails or messages.
Besides, it is easy to set up and allows 1-Click selling with fast loading time. Pricing is based on different stages of the business in case one needs more features in the future.
This platform has a variety of inbuilt features and customization functions that appeals to start-ups and mid-sized enterprises.
Its notable features include customized shipping details, over 40 pre-integrated payment gateways, automated order processing, and flexible tax rules depending on where are made and shipped. It also has newly added features like shopping on Instagram stories as well as support for Amazon import.
In case you want a test run big Commerce offers a 15-day free trial.
What Big commerce offers the best is flexibility of use. You can use it as a pure SaaS solution or commerce engine only to manage your sales channels through one backend hub.
This is a self-hosted, open source eCommerce solution. This means that you will need the services of a programmer and developer to create tailor-made solutions for your business. The basic version is free however, the enterprise version may cost a substantial amount annually.
Some notable benefits of Magento include its wide variety of features for enterprise sellers like offering discount options, unlimited product listing and support recurring payments.
This is a free WordPress plugin which will allow you to turn your word press site into an online store. As one of the most popular e-commerce platforms in the world, it includes its own secure payment processor, shopping cart and offers discount and coupons codes.
It is one of only free platforms but in case you want to integrate the shopping cart, it may cost you.
One downside is, it can slow down when more products are added to your store or when customers continue increasing. If you expect your business to scale up fast, you can decide to use another eCommerce platform.
This platform has been around for almost two decades.
Similar to the other platforms, Volusion offers a wide variety of customized templates to fit your business needs. It has a custom design service that allows you to incorporate branding and social media presence.
Features include fast order processing, accepting payment, and tax calculations. The site offers product management and marketing functionality like SEO, social media, and affiliate outlets.
The platform allows for a 14-day trial with no credit card required.
For brand new online stores, Wix would be a great basic eCommerce platform. It has no-frills options thus it offers just enough features to get started on.
Its online hosting makes its one of the most affordable platforms in the market today.
This platform offers drag and drops templates that make it easy to build beautiful websites.
It focuses a lot on brand building and selling making it popular with creatives or artists with small catalogs. It has recurring payments and subscriptions support feature as well as the unlimited product listing. It has an affordable monthly package that makes it an affordable tool for eCommerce brands.
If you are a creative based brand, this would be an ideal eCommerce platform. It is built with features for anyone selling their piece of art, jewelry or fashion line. It has a free version for at least five of your products so you can control the number of items on sale.
Similar to Volusion, this platform has been around for two decades.
It continues to go through innovation to fit into the market trends that fit their client needs. Its notable features include a module that users can install to offer gift wrapping services and a purchase order system.
It also offers a loyalty program and recurring orders as well. This means stores can be highly tailor-made to their individual needs.
Other services such as site cloning, data migration, custom tracking, SSL certification, and training is offered by 3 d cart.
Formally known as Demandware, this is a cloud-based eCommerce platform with features that include order management, AI, and personalization with global options for businesses internationally. It can handle high volumes of traffic and sales.
It may not be a good fit for smaller brands that are just starting out because of its high price tag and technological requirements
When building your website, know the end value of your online store. It should make sure that your visitor experience is smooth, fast, and reliable. Ensure your store is easily updated and managed.
Also, get professional web-hosting that will ensure your website is always available. Kindly prioritize on security as shoppers are now comfortable to buying online, ensure your site uses SSL for online payments.
Check out this page for more information on the best eCommerce platforms.