Search engine optimization, also known as SEO, is the practice of maximizing visibility for your property listing on search engines like Google. If your property site ranks highly on search engine results, it has a much greater chance of attracting attention and generating visits.
Your ability to generate high quality leads is paramount to the survival of your business and SEO is one of the most effective ways to continuously generate a pipeline of prospect.
Here are 5 reasons why you should be investing in SEO for your properties today:
1. Improves Brand Awareness
While a portion of your business will come from networking and word of mouth, many of your prospects will still turn to Google to gather information and see where your property stands compared to other products in the market.
Prospects judge by appearances and properties that rank well on Google garner more trust and validation than properties that have a poor digital presence.
2. Attract New Prospects
SEO attracts prospects that are already actively looking for a property to purchase or lease. In fact, a recent study showed that almost 80% of CRE tenants and investors go online when they want to make a purchase or lease decision. It goes without saying - do you want them to find your property or not?
3. Cost Effective Channel
In comparison to other digital marketing channels (CPC advertising, email marketing, Loopnet listings, etc.), SEO consistently drives high ROIs without having to allocate a budget for advertising or pay per click. Also, once you get your web page ranked in the top of the results, chances are it will be quite difficult for it to get taken away.
4. Your Competitors Are Doing It
If you’re not moving forward and improving your rankings, then you’re losing out to a competitor who is. Worse yet, prospects might search for a property and land on and outdated listing with incorrect information.
5. SEO is Here to Stay
It’s been more than 20 years since the practice of SEO was born and it’s not going to stop working anytime soon. As more content (web pages, videos, images, etc.) continues to populate the Internet, the importance and value of search engines increases.
Investing in SEO is more important now than ever before and you need to have a marketing strategy in place if you want to compete. SEO is gaining ground in the CRE industry and companies are starting to realize the benefits are extremely high.
Want to learn more about how to maximize your awareness on Google and start generating more leads?
eBook Download: "How to Make Google Love Your Property Website"