It seems we have no lack of real estate marketing strategies today. However, as a real estate specialist, you often don’t have time to test what works and what doesn’t. You’re interested in generating leads, turn them into paying clients and help people buy and sell their properties. When you have this path outlined for you, you have more time to grow your business. Here’s a collection of no-nonsense marketing strategies that are proven to get you more clients.
Since your website is the main hub for your real estate business, this is where your marketing strategy should start. This is where potential clients learn about you, what you do, and why should they choose you for buying or selling their real estate. Even if they haven’t met you in person, they come to trust you. However, this doesn’t happen just like that. Exceptional website design has to tell a story of who is a real estate agent and what they do in a way that allows people to connect to you.
There’s no purpose in spending money in building up ads or running social media campaign unless your website is optimised. Search engine optimization (SEO) is a collection of strategies that help your website become higher-ranked in Google’s search results. On-Page SEO deals with what you can do on your website to offer a great experience, such as improved UX, compelling content, speed, etc., while Off-Page SEO deals with social media and networking with other important sites that show you’re a big player in the industry.
Search engine advertising allows you to target potential real estate clients with pinpoint accuracy. People who are actively engaged in search engines ant any given moment show high intent for action. They are virtually ready to try something new. So, if someone is searching for open houses, for example, you’ll want your business to appear in those searches. SEO takes time but search engine advertising is a scary fast and effective way to “hit” the potential clients at the precisely right time.
Publishing interesting content regularly doesn’t just improve the ranking of your site when people look for something like “realtor North Shore”, but gives people something to share on social media. However, apart from the textual info, you should also consider videos, ebooks, calculators, and infographics. For example, design team Infostarters specialize in transforming your textual content into awesome infographics and animated storyboards that help you tell your story in a way that is more visually-captivating.
You should always use the platform you know well because you already understand how it works and how people use it. While all your potential clients may have a Facebook profile, they may spend more time on YoutTube or Instagram. Choose up to a maximum of three platforms so you don’t spread yourself too thin. To actively engage your followers and prompt them to like and share your posts, you need to post popular content, share emotional visual, post quizzes and polls, comment back when people start conversations but also share your latest listings.
While social media are great for reaching out to people and staying present, to transform a fan into a client, you need a more personal approach. Without a clear path of “conversion”, it’s hard to justify the investment you made in social media strategies - generating clients is the only measurable way of showing that your campaigns deliver results. Consider this lead generation funnel: a visitor likes and reads your post, goes to your landing page, you offer them something in exchange for an email and basic info, you “water” the lead through email marketing, and the visitor gets back to you as a client.
Email newsletters are a non-imposing, but effective way of keeping your leads informed about the latest market news and events. On a regular basis, share local events, like venue openings, festivals, sporting and music events, tips for property buying or selling, new listing in the area, current FHA credit score requirements, as well as links to your blogs or YouTube videos.
Your real estate marketing strategy shouldn’t only be personalized but also be unique to represent your brand. Building on a great SEO web design, you should expand your social media presence to gain email leads which you can then nurture into clients.