How can you do more effective church advertising? Learn how to pierce through the noise with this guide to church marketing.
Church advertising is now an important priority for many churches that want to grow their membership. Many people don't prioritize church affiliations as much as they used to.
Still, there is hope for your church to attract new members. According to Pew, 23% of the Christians who don’t attend church haven't found a place to worship. Also, 14% feel unwelcome in churches, while 28% are clueless about churches and religion.
If you need help filling the pews of your church on Sunday, there's hope.
Church advertising is the key to increasing your church's outreach. Check out these tips on attracting new members.
Reach Your Members on Social Media
Social media platforms are open to all and most people use them. Everyone is there to enjoy the interaction, information, and virtual friendships. Today, many churches are using social media to reach people (especially younger generations).
Leading preachers and churches own and run influential fan pages. Even live Facebook churches are now a trend. You may be reluctant to have your church join social media, but it can increase membership and attendance.
Research the best platforms for your audience and start creating content that will speak to their hearts.
Why Social Media for Church Advertising?
Like social media, churches embrace a community set-up. This feature makes the two an ideal fit for growing church numbers. You can build your church’s following on social media if you open to church advertising.
Social media interactions can tell you how people perceive your church and sermons. From there you can tune your message to your follower’s needs.
Some people can’t attend church because of illness, work commitments and family. These people often benefit from and prefer online sessions. Online churches can help you take your message to the online community.
You might not attract physical church members but the online worshippers are as vital. If you’re looking for an affordable marketing tool, Facebook and Instagram ads are reliable. You can target ads and promote your ministry’s content for a low daily cost.
Branding for Your Church’s Identity
Many churches believe branding makes them business-like, which explains why branding is one of the most neglected aspects of many churches. Your brand is what the community hears, sees, and perceives about your church.
When you’re not preaching, the church communicates your values to the public. Any decision you make impacts the people near the church. For example, a church that opens a nursing home could have a better appeal in the community.
Branding goes hand in hand with church advertising. Rather than leave your brand to chance, build one that reflects your church’s message and values.
Tips for your Church’s Branding
The better your church’s brand identity is, the easier it is for people to find it. They can then contact you and join to attend sessions and events.
Your Members are a Powerful Church Advertising Asset
There are always loyal members committed to seeing your church grow. Why not empower them to act as your marketing ambassadors? You can have a potent church advertising tactic right under your nose.
The only people who know the in’s and out’s of your church are your current church members. They are part of your brand and reflect everything about your church.
These members can help share your message, market your church, and speed your church’s growth. If your church is unknown to most of the public, ask your members to invite new attendees.
You might even consider throwing special events for new members and highlight them in your church's Sunday program.
People Use Search Engines to search for Ideal Churches
People being able to find you on the internet is one of the most important parts of advertising. Will individuals looking for a new place to worship on the web find your church? The internet has a ton of people looking for a church.
Here are a few types of people that might be searching for you:
Many preachers use a website as the primary church advertising platform. These websites are SEO optimized to rank high in search engines. When someone searches for a local church, they appear on the first page of search results.
If you don’t have a website and a Google My Business account, it’s time you create them. With a website, you can share your church’s content and update members on upcoming events.
Google My Business account makes your prospects online journeys quicker and more convenient. A simple church name search can offer direction, contacts, and services’ schedules.
You can find out more about SEO to make sure your church is reaping the full benefits of internet marketing.
Keep Up with Positive PR
Many negative perceptions can harm your church. For instance, today, many people no longer attend church because of influential leaders that are associated with it.
The best way to counter misconceptions is to consistently share uplifting messages. Take control of the narrative yourself and show people all the good you have to offer. Combat negative propaganda with truth and transparency.
Church Advertising is the Answer
Church advertising is a good choice if your church wants to keep current members and attract new ones. Many people are exploring themselves and would like a religious home to be a part of. Make sure you are findable for your audience and keep up a positive brand identity.
Consistency and authenticity are the keys!
For more advice on advertising, check out other articles on our blog today.