Jim Berry

The commercial real estate is rapidly changing. At the center of that change is the tenant and end-user experience, given the increasing use of technology and rapidly changing customer preferences, according to Deloitte’s 2020 Commercial Real Estate Outlook.

Jim Berry, Deloitte’s US Real Estate sector lead, thinks the CRE industry needs to move from the mantra “location, location, location” to “location, experience, analytics.” He says the latter two elements are becoming equally as significant in the real estate decision making process.

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