Entrata Secures $200 Million from Blackstone to Accelerate Multifamily Tech Growth

Entrata Secures $200 Million from Blackstone to Accelerate Multifamily Tech Growth

Thanks for keeping up with the CREtech Community in the News! For more news about members of the CREtech Community, follow us on Linkedin.

Entrata, a leading property management software platform, has received a $200 million minority investment from funds managed by Blackstone, valuing the company at $4.3 billion. The investment marks a major step forward in Entrata’s mission to transform operations and resident experiences across the multifamily housing industry.

Used by more than 12 million residents, Entrata’s platform centralizes property operations—covering everything from accounting and maintenance to leasing and resident communications. With backing from Silver Lake since 2021 and now Blackstone, the company is doubling down on its commitment to innovation and expansion.

CEO Adam Edmunds highlighted the strategic alignment between capital and expertise: “This partnership helps us expand our reach and deliver greater efficiency and satisfaction across the rental housing ecosystem.”

Blackstone’s Brian Dunlap called Entrata a “technology leader” poised to further elevate the property management experience. Recent product launches like ELI+, which streamlines leasing and payments, and Homebody, a resident engagement tool with a built-in rewards system, illustrate Entrata’s push toward integrated, loyalty-focused living solutions.

As the multifamily sector continues to prioritize operational efficiency and resident retention, Entrata’s enhanced resources position it to be a category-defining player in rental housing tech.

Original article posted on May 15, 2025









Join the Community

Subscribe to CREtech to get our monthly newsletter curated by our editors and special event discounts and announcements.


or if you're already a member

Login

REGISTRATION IS OPEN FOR EUROPE 2030: SHAPING THE FUTURE OF THE BUILT WORLD IN LONDON ON JULY 1, 2025

X