NEW YORK, 19 May 2025 – Mallcomm, a global proptech leader, today announced its
rebrand as Kinexio in the United States, marking a bold new chapter in the company’s
expansion from a powerful property management technology and app, to one that now
includes a comprehensive, AI-driven data and intelligence platform for the commercial real
estate industry. The rebrand follows the strategic acquisition of MyTAG, which enabled the
company to unlock advanced capabilities in compliance, operational performance, and
security, broadening its mission and value proposition. A new website can be found at
kinexio.io.
For more than a decade, the Mallcomm platform was recognized as a category-defining
solution that helped real estate owners and operators communicate effectively with tenants
and manage properties more efficiently. That core product—the communications and
security technology and proprietary app—remains central to the company’s offering as
Kinexio. New with the rebrand is the added power of intelligence: Kinexio now offers
AI-enriched data insights to help landlords, operators, and occupiers move from reactive
management to proactive strategy.
“This rebrand is a reflection of our evolution into a more comprehensive, end-to-end property
management platform for commercial real estate owners and operators,” said David
Fuller-Watts, CEO of Kinexio. “We’ve gone from enabling properties to be run more
efficiently to giving our clients a competitive edge through data. With our acquisition of
MyTAG and our AI-enriched data capabilities, we’re uniquely positioned to help our
customers use their data to drive better outcomes—from asset performance and leasing
strategy to compliance, security, and customer experience.”
Kinexio’s platform combines its trusted management and communications technology and
app with a powerful new data engine. Users across an asset—from tenants and facilities
managers to leasing and security teams—continue to engage via a centralized, intuitive
interface, which can be scaled to portfolio-wide functionality. The technology dynamically
adapts based on user role, delivering tailored tools and workflows that support every aspect
of building operations.
Unlike other systems, Kinexio uses its 20+ years of industry knowledge to offer unique data
sets and bespoke dashboards that provide a cross-portfolio view of real estate data,
enriched with predictive analytics and AI. This enables property owners and managers to
see patterns, make faster decisions, and act strategically—whether optimizing operations,
improving tenant satisfaction, or reducing risk.
“Properties generate enormous volumes of valuable data—but unless that data is
harmonized and interpreted at the right moment, it’s just noise,” said Jenna Rorison, Global
VP of Marketing. “With Kinexio, we’ve created a platform that collects and consolidates data,
while presenting it in meaningful, customizable formats for every user. The result is
operational clarity, smarter decisions, and stronger return on investment.”
Behind the scenes, Kinexio collects, unifies, and analyzes operational and transactional data
across an entire portfolio. This includes sales, maintenance logs, vendor performance,
security incidents, and occupier engagement metrics. Its data-powered engine handles
inputs from multiple formats—manual, digital, and third-party systems—transforming raw
data into actionable intelligence.
The Kinexio platform continues to support core property management functions such as,
work order tracking, facilities oversight, compliance management, vendor coordination,
security communication, tenant engagement and asset management. Now it also has the
ability to proactively detect issues and surface intelligence that was previously buried in
disconnected systems.
By combining its proven proptech offering with powerful intelligence tools, Kinexio fosters a
connected environment where all stakeholders can work together more effectively. Tenants
are more engaged. Operators are more informed. And decision-makers are equipped with
accurate insights to drive performance. Its extensible architecture also allows for seamless
integration with existing tools and ecosystems, enabling flexible data sharing, reducing
duplication, and maintaining a single point of truth across stakeholders.
Kinexio currently supports more than 2,200 properties and 600,000 connected users across
over +85,000 retailers, with an exceptional +90% user adoption rate—a rare milestone in the
sector. Backed by leading private equity firm Synova, the relaunch of Kinexio reflects a
long-term commitment to product innovation, industry leadership, and delivering
enterprise-wide transformation across the global commercial real estate sector.
About Kinexio
Kinexio is a leading enterprise solution for property management, providing the complete
suite of tools to improve occupier engagement, reduce cost and drive net operating income
across property portfolios.
Founded in 2012, Kinexio enables real estate investors, asset managers and operators to
optimise the performance of their commercial real estate assets. Kinexio operates across the
UK, Europe & North America and is present across 30 countries, including assets owned by
leading real estate companies such as Hammerson, ECE, Oxford Properties, Mall of
America and Unibail-Rodamco-Westfield. In 2022, Synova partnered with Kinexio to support
a management buyout and accelerate the company’s continued expansion by investing in
the platform to support both organic and inorganic growth strategies You can find more
information about Kinexio here: https://Kinexio.io.
Press Contact
Alex Stevenson astevenson@bermangrp.com
