New Book Gives CRE Leaders a Digital Blueprint to Boost NOI and Embrace AI Transformation
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A new book titled Peak Property Performance: Game-Changing AI and Digital Strategies for Commercial Real Estate offers commercial real estate owners a practical roadmap for turning data into dollars. Written by technology entrepreneur Bill Douglas and systems architect Drew Hall, and published by Fast Company Press, the book provides a step-by-step framework for optimizing property operations through digital transformation and AI adoption. As the CRE industry grapples with fragmented tech stacks, increasing operating expenses, and mounting pressure to modernize, the authors argue that true value lies in reclaiming control over digital infrastructure and unlocking asset performance through data.
At the core of the book is the proprietary 5C™ Framework, designed to guide property stakeholders through a complete digital overhaul. The framework outlines five phases—Clarify, Connect, Collect, Coordinate, and Control—each addressing critical areas such as digital audits, system integration, data culture, AI-powered operations, and insight-driven decision-making. This strategic playbook is based on the authors’ experience working with office, multifamily, and mixed-use portfolios and is tailored to owners, developers, and capital partners seeking to future-proof their assets in an AI-driven world.
Douglas and Hall stress that fragmented technology and vendor lock-in continue to erode portfolio value, and they urge CRE leaders to shift from passive tech adoption to intentional digital control. “Data ownership is the new location,” Douglas writes, underscoring how unmonetized building data presents a missed opportunity for operational gains and competitive edge. The book, now available through Amazon and major retailers, is being praised by industry leaders for demystifying complex technology and offering actionable strategies to improve net operating income, streamline operations, and embrace AI without the jargon.
With endorsements from leaders at firms like Intercontinental Exchange and Occidental Management, Peak Property Performance positions itself not just as a guide to digital tools, but as a critical mindset shift for CRE professionals ready to thrive in a new era.
