I NOW KNOW WHY ICSC IS SO SUCCESSFUL!
Michael Beckerman
When I was running my PR firm for over twenty-five years, our niche was mostly office and multifamily real estate. We had some big clients in the retail space, but it wasn`t a huge part of our business. But as the concept of mixed-use really started to take off in the 2000`s, more and more of my clients were paying attention to retail trends and, as a result, getting involved with ICSC. When I first got exposure to the organization, I was blown away! Not just by their massive scale, but more …