Now maybe its LinkedIn’s turn to become the next MySpace
Michael Beckerman
Curated daily by our industry experts. Stay informed on how tech is shaping the real estate industry with these important headlines.
Michael Beckerman
CRETECH
Rental Rate bar charts are soooo 2001. Ugh, and just when you were getting the hang of creating them in Excel…. Kwelia is a web-based application which uses heat mapping to visualize apartment rental rates. How it works: Big Data Through professional relationships and bleeding-edge technology, we are constantly collecting continuous streams of rental market data points. We take pride in our ability to always be on top of what’s going on in them. Quantitative Analysis Using techniques b…
CRETECH
In 1981, MTV debuted its first music video: the Buggles “Video Killed the Radio Star”¹. A recent twitter rant and followup blog post titled “Why I Hate Email CRE Marketing and Why it Won’t Stop” by Coy Davidson got me thinking… How can we, as a small group of progressive tech aficionados, convince the mainstream commercial real estate broker that there are more effective methods to marketing a property than mass email. In other words, how can we use new technology to kill off the old? First, i…
Michael Beckerman
CRETECH
For another incredible example of the HUGE potential data visualization has for commercial real estate, check out Motionloft, if you haven’t already. Demographic and traffic information which gets updated once a year by your friendly DOT and US Census Bureau is now obsolete. Motionloft provides “real-world analytics”, similar to what Google Analytics provides for websites. A couple examples: Motionloft provides value across just about all of the CRE-industry covering the real world analytics…
Michael Beckerman
CRETECH
As my CRE data visualization soap box theme continues, at an NYU Schack Institute of Real Estate Sustainable Real Estate Conference, several panelists made some great observations. The growing volume of data generated within cities presents an unprecedented opportunity for the real estate industry to better segment markets and products, target policies and investment, and capture value clouded by information asymmetries. When coupled with an understanding of human behavior and evidence-based dec…
CRETECH
Inbox Zero Now that you have that shinny new Google Apps Gmail inbox set up for your corporate address, it’s now time to learn how to manage it properly. I doubt any of you leave unread (snail)mail in your mailbox because it would fill quickly and your post office couldn’t deliver any new mail. What you actually do is quickly sort through your mail – toss the junk mail right away, immediately open what seems to be important and put less important letters into bins or designated piles to be revi…
Michael Beckerman
Michael Beckerman
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