Banzai, a Seattle startup that sells event marketing software, today announced the acquisition of Austin-based High Attendance, a similar company that helps clients run events.

Banzai CEO Joe Davy said the deal will help support a rapidly-changing events industry that has shifted online due to the pandemic.

“The last purely offline event has already occurred,” Davy said in a statement. “The future is hybrid events. Every company in the world is now reaching their audiences through hybrid offline, online, and on-demand audience experiences.”

High Attendance will add 10 employees to Banzai’s headcount, which is now north of 80 people. High Attendance CEO Christopher Justice will join Banzai as its new vice president of engineering. Banzai raised a $7 million Series A investment round in March.

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