The News Funnel Appoints Sarah Malcolm COO of The Content Funnel

Move signifies the company’s dedication to building out the content agency side of their business

NEW YORK, August 2, 2018— The News Funnel (“the Company”), the largest content platform in the commercial real estate industry containing news from 5,000+ media sources and companies, today announced that veteran content and technology executive, Sarah Malcolm, has been appointed Chief Operating Officer of The Content Funnel.  Malcolm was most recently the Chief Digital Strategist for The News Funnel and its brands: CRE // Tech, the largest commercial real estate tech event series and website in the industry and The Content Funnel, a leading CRE content creation agency that builds and distributes content for some of the largest brands in commercial real estate. During her time at the Company, Malcolm has made key strategic hires, lead key partnerships and helped to consistently double revenue year over year.

Malcolm’s move to The Content Funnel is a response to the Company’s desire to aggressively scale the platform into one of the largest Content Marketing platforms in the commercial real estate industry.

“We are thrilled that Sarah is now leading our content services,” stated Michael Beckerman, founder and CEO of The News Funnel. “She was one of the earliest digital marketing adopters in CRE and is perfect to be the leader of this brand. She has done a tremendous job growing our other business lines, bringing the biggest brands in commercial real estate to our platform and I am excited for her to put her entire focus into The Content Funnel. She really is theCRE digital marketing guru.”

“We are see a huge opportunity to support the commercial real estate industry’s embrace of Content Marketing by building a dedicated team of professionals who are all thoroughly experienced in the sector,” said Malcolm.  “We have made substantial investments in this platform already and structured several highly strategic partnerships with the best-of-the-best in the industry and are excited to continue to support all the marketing needs of CRE companies.”

Prior to joining The News Funnel team, Malcolm was the Director of Digital Strategy for the International Council of Shopping Centers (ICSC). Acknowledged as one of the CRE industry’s leading social media pioneers, Malcolm created and executed ICSC’s social, mobile and digital strategy, winning over 40 awards for ICSC’s mobile apps, social media, and websites. She also made the Real Estate Forum's Women of Influence list in 2014.  Due to her success, ICSC was named by Association TRENDS as a Top 25 Social Media Savvy Association, a Top 25 LinkedIn Savvy Association and the number one Social Media Savvy company in the Services and Retail category. Malcolm was also behind the award winning Social Media Pavilion, #iTechLounge, and the ICSC Coca-Cola Happiness Lounge which focused on educating the Retail Real Estate industry on how a smart and creative digital media strategy can breathe new life into every area of business. Her intimate involvement in the digital-scape also afforded her the opportunity to be a guest author for the book, “Social Networking For Shopping Centers,” writing on the topics of Effective Tweeting and How Retailers Are Using Facebook. In 2016 Sarah created an emoji pack app called Bundle Of Emojoy that focuses on #Babylife which Sarah knows a lot about having three little boys.

“I’m really proud of what we have achieved thus far. “We have an incredible team and we are really excited to grow The Content Funnel,” Malcolm concluded.

About The Content Funnel

The Content Funnel creates high quality, original and affordable real estate content and social media campaigns at any scale. Our expert real estate writers can create content marketing plans that will boost your online presence and distinguish your brand from competitors and further, distribute it directly to your target audience on The News Funnel’s platforms. To learn how you or your company can benefit from a target Content Marketing strategy, please visit www.thecontentfunnel.comor email

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