Why Interior Designers Are Turning to AR for CRE

Interior designers are implementing augmented reality tools to tackle the large and expansive commercial spaces. Thoughtful and experiential spaces have become the trademark of commercial real estate assets this cycle, and technology tools and augmented reality to create more intimate spaces.

“There are so many new technology options that can be utilized in design and real estate projects nowadays. In commercial property design, for example, there is a variety of detail that goes into making an interior space complete and beautiful,” Casey Fannin-Kaplan of Morrison Hotel Gallery tells GlobeSt.com. “However, commercial projects are often time more expansive than any other type of property. They have larger spaces that need to be filled and designed and require a fluid and cohesive look in order to fit the whole property, whether it be a hotel, restaurant, or office, the details matter, especially the final pieces such as the artwork and photography that adorn the walls.”

Augmented reality can help owners visualize and organize spaces before making an investment in interior pieces, but it can also help brand and style the space. Ultimately, the style of the interior can play a huge role in the success of an asset. “For commercial designers and property owners, augmented reality can play a pivotal role in making sure these details work with the entire theme of the space,” says Fannin-Kaplan.