Why You Don’t See Eye-to-Eye With Your Proptech Provider

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In theory, commercial real estate companies are eager to embrace the advantages that technology have to offer. In reality, there can be a fundamental disconnect in the relationship between a proptech firm and a real estate company–namely a lack of understanding on the part of young company founders when it comes to decision-making processes in the real estate sector.

“Regulations, IT security and documentation requirements, combined with a myriad of prescribed processes, all create an obstacle course for startups which hinders cooperation with established real estate companies,” said Jörn Stobbe, Chief Operating Officer and managing director of Union Investment Real Estate GmbH, who surveyed 100 global proptech companies on the subject.