Virtual reality ‘Star Wars’ experiences move into malls as clothing stores go dark
CNBC
Let’s face it. People don’t go to the local mall just to walk around with friends, buy a pretzel and maybe see a movie, like they used to. Mall owners realize they need to bring in a new wave of entertainment venues to keep luring people in. So now escape rooms, places where you can pay to throw an axe at a wall and virtual reality experiences that make you feel like you’re on the set of a “Star Wars” movie are popping up at malls across the country.