Applying Spatial Intelligence to CRE Operations
GlobeSt
Counting crowds has become an important tool in retail: that is, watching where people go in a store to better understand how they look at products and make purchase decisions. It’s a lesson that commercial real estate should learn, argues George Shaw, CEO of Pathr, a software vendor that provides tools to study the movement of people in buildings without collecting identifying information, to better preserve privacy. Originally designed for the retail industry, Pathr is expanding to other in…