How Uber Got Lost
NEW YORK TIMES
It was April 2014, and Uber was announcing a new $1 charge onfares called the Safe Rides Fee. The start-up described the charge as necessary to fund “an industry-leading background check process, regular motor vehicle checks, driver safety education, development of safety features in the app, and insurance.” But that was misleading. Uber’s margin on any given fare was mostly fixed, at around 20 to 25 percent, with the remainder going to the driver. According to employees who worked on the p…