AR And VR To Explode In Retail Settings In The Near Future
BISNOW
As soon as next year, 100 million consumers in much of the world will be using augmented reality and virtual reality in a retail context, either online or in store, according to a forecast by research firm Gartner. “Retailers are under increasing pressure to explain the purpose of physical stores, and take control of the fulfillment and return process for cross-channel execution,” Gartner Principal Research Analyst Hanna Karki said in a statement.