SmartRent Inc., a leading provider of smart property technology, has released new findings from a national survey of 939 U.S. renters just in time for the peak summer leasing season. Conducted in partnership with Morning Consult, the study reveals that over half of U.S. renters (56%) are ready to move, with younger generations—especially Gen Z—driving mobility and demand for smarter, more connected rental experiences.

Renters Are on the Move

The top reasons renters cited for planning a move include:

• Desire for more space (26%)

• Interest in new neighborhoods (24%)

• Rent increases at their last residence (21%)

These insights show that even amid a competitive rental market, many renters are prioritizing upgrades in lifestyle and location over cost alone.

Clear Expectations Around Core Services

Renters want core utilities and services bundled into their rent, with:

• 61% expecting water

• 53% expecting trash services

• 43% expecting on-site maintenance

This shift in expectation indicates a rising demand for transparency and convenience, as renters aim to avoid surprise fees and value comprehensive offerings over add-ons like gyms or pools.

Smart Home Technology as a Key Differentiator

Technology plays a major role in renter preferences:

• 69% want networked security cameras

• 58% value smart locks/keyless access

• 56% consider smart thermostats important

These features contribute to both security and cost efficiency, making them strong competitive advantages for property managers.

Gen Z Renters: High Mobility, High Expectations

Among 18-to-29-year-olds:

• 68% are open to relocating

• Their motivation is largely based on lifestyle upgrades rather than price

• 21% cite security issues as a major concern in their current rentals

This group also leads in demand for video doorbells (70%), indoor smart lighting (57%), and other smart technologies, showing a clear preference for digital-first living environments.

Implications for Property Managers

Frank Martell, SmartRent’s CEO, noted that operators who offer bundled utilities and smart tech stand out—especially to younger renters. As residents become more tech-savvy and cost-conscious, delivering transparency, security, and lifestyle-enhancing technology is becoming key to tenant satisfaction and retention.