Amazon is transforming Whole Foods into a tech store
Business Insider – Retail
Amazon is opening pop-up shops in Whole Foods stores. The shops are selling Amazon devices like the Echo, Kindle, Fire TV, and Fire tablets. In the week leading up to Black Friday, Whole Foods will offer $20 off the Echo Dot, $20 off the new Amazon Echo, and $30 off the Kindle Paperwhite, among other deals. The shops are a sign that Amazon is planning to ramp up its presence in the grocery chain's stores. Amazon is launching tech-focused pop-up shops in Whole Foods stores. The stores displa…