Predictive Analytics is CRE’s Holy Grail
CRETech
You’ll hear the term “predictive analytics” (PA) used far and wide in a variety of sectors right now—business, intelligence, healthcare, and yes, commercial real estate, too. At our recent CRETech San Fran event, when we asked panelists for thoughts on the most important, impactful technology in CRE, CTOs of the largest brokerage firms universally agreed on predictive analytics. And while none of the firms use PA yet, every firm had begun working toward integrating PA into the core fabric of its…