Does the Future of Commercial Real Estate Brokerage Look Like Residential Brokerage?
CRETech
The commercial real estate tech sector is laggard when it comes to innovation in tech. No disrespect. It just is. Not a bad thing or a good thing. Makes sense too. Residential is consumer-focused, meaning its customers are very mobile and social media-friendly. Also, residential saw the first true online open-sourced MLS with the creation of Zillow. In addition, large-scale companies like Compass and Redfin have been created based on a tech-first model. Sites like Open Door and Pillow are…