These real estate tech game-changers could transform the way brokers do business
The Real Deal – Los Angeles
(Illustration by Daniel Nyari) Of all the hats a broker must wear through the course of the job, data scientist is a recent addition. Generating leads through complex algorithms, using microtargeted marketing, and even paying for properties with a virtual currency have become a part of the way business gets done. And with centers for such innovations so close by, with Silicon Valley to the north and Silicon Beach right in town, it behooves L.A.’s brokers to get in on new technologies early. “If …
