Tech takes over
Crain’s
Photo: Buck EnnisEARLY ADOPTER: Ma knew launching in New York City would be key to Zola’s success. In 2013 Shan-Lyn Ma, then head of the food division at flash-sales site Gilt Groupe, wanted to launch her own startup. For months, she and her eventual co-founder, Nobu Nakaguchi, considered what they had learned at Gilt about building customer demand, growing fast and running a retail-meets-tech company. Gilt founder Kevin Ryan invested seed money for their brainstorming ses…