Amazon Go Faces Unlikely Challenge From Checkout-Free Startup
BLOOMBERG
Grocers, alarmed at Amazon.com Inc.’s rapid growth in Europe, are considering fighting back with the help of a tiny Portuguese startup. Sensei, a 16-month-old technology company based in Lisbon that’s backed by Germany’s Metro AG and Portugal’s Sonae SGPS SA, is pitching its technology to European supermarkets as they race the e-commerce giant to open the region’s first checkoutless stores….