How Data is Warming Up the Commercial Real Estate Cold Call
Rich Sarkis
By Richard Sarkis, Co-founder & CEO at Reonomy Data is Warming Up the Commercial Real Estate Cold Call Due to a heavier reliance on data for prospecting and outreach across the industry, commercial real estate cold calling is not quite as “cold” as it used to be. Traditionally, when making a cold call, a big chunk of your conversation would be dedicated to simply trying to understand a prospect and their needs. Now, with access to the right data, most of that information can be foun…