Updater Acquires Dolly to Provide Users with On-Demand Local Moving and Delivery Service

Updater Acquires Dolly to Provide Users with On-Demand Local Moving and Delivery Service


Transaction advances Updater’s mission to be the go-to destination for consumers to conquer moves of all sizes


NEW YORK (July 13, 2021) – Updater, the leading technology platform powering the relocation industry, today announced the acquisition of Dolly, the leading provider of on-demand local moving and delivery service. This strategic transaction advances Updater’s growth strategy and aligns with its mission to become the go-to destination for consumers to conquer their moves.


Acquiring Dolly enables Updater to bolster its robust product offering by providing users with a seamless experience to book highly rated, affordable Dolly “Helpers” for small local moves, particularly when a full-service moving company is not a practical solution. In turn, when Dolly users’ moves are too large or too far for its network of Helpers, the job can be funneled to another subsidiary of Updater, MoveHQ, which supports a nationwide network of full-service moving companies.


“Dolly’s innovative on-demand product has filled an unmet consumer need for cost-effective assistance for their smaller local moving and delivery needs, thereby creating greater optionality, convenience and overall satisfaction,” said David Greenberg, Founder and CEO of Updater. “In Dolly, we are gaining best-in-class technology and service that we’re able to integrate into our platform, creating a frictionless purchasing experience for consumers and new opportunities for growth. We couldn’t be more excited to welcome Dolly into the Updater family.”


This transaction marks Updater’s third acquisition in nearly four years and advances the company’s strategy to deliver greater value to movers through seamless digital purchasing for core products and services related to relocation. With over 25,000 reviews and an average 4.8-star rating on Facebook and the App Store, Dolly provides Updater users with a trusted, best-in-class solution for easier and less expensive local moves. The Dolly team will remain in Seattle, operating as an Updater Technologies subsidiary.


“We couldn’t be more excited to join the Updater family,” said Mike Howell, co-founder and CEO of Dolly. “Updater currently serves over 25 percent of the 12.6 million U.S. households that move each year, so this combination presents an immediate opportunity for us to dramatically expand the number of consumers we serve, driving tremendous growth and efficiency across markets. Not only is this great for consumers, but the opportunity to support Updater users will result in tens of thousands of new, high-quality, high-paying jobs for Dolly Helpers. It’s a win-win combination that strengthens our nationwide, on-demand local moving and delivery platform.”


As a one-stop destination to painlessly organize, coordinate and execute a move, Updater has created a unique online marketplace where all participants benefit – including consumers, real estate partners and service providers. By facilitating all moving-related purchases online and in one place, Updater is streamlining the hugely fragmented moving process and capitalizing on the largely untapped $250 billion U.S. mover market.


About Updater Technologies

Updater Technologies is the leader in U.S. relocation technology, making moving – one of life’s most stressful events – frictionless, painless, and even delightful. Updater streamlines the moving process by serving as a centralized hub where movers can easily accomplish everything they need like connecting internet and utilities, reserving a moving company, updating their address, and much more. Updater solves moving problems – you can plan and organize your to-do’s, instantly compare and book the products and services you need – helping movers make smart choices, and, ultimately, get settled in faster. For more information, please visitwww.updater.com.


About Dolly

Dolly is the leading provider of on-demand local moving and delivery service. Unlike traditional moving and delivery providers, Dolly allows its customers to book same-day service, select narrow delivery windows, get real-time tracking and receive first-class service from end-to-end – a service that is fast, convenient, transparent and affordable with unmatched customer satisfaction. In addition to serving consumers directly, Dolly has established partnerships with retailers like Costco, Crate and Barrel, Lowe’s, The Container Store and Big Lots!, among many others. More information at www.dolly.com.


ICR for Updater


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