Are you a retail broker? If so, the question you need to be asking yourself is whether or not you're taking advantage of the market planning tools out there to keep your brokerage competitive.
PiinPoint is an online platform that provides “a location-as-a-service solution” for organizations, helping them find the right property that will be the most accommodating with respect to both short-term gains, as well as long-term successes. PiinPoint does this by harnessing a variety of data sets (demographics, traffic flow, etc.) in order to calculate the viability of a specific location.

Through its analysis, it allows users to do three different things:

• Monitor Current Locations – track the performance of a current property. See what’s working and what isn’t.
• Explore New Locations – PiinPoint scans hundreds of different demographic and geographic variables from all around North America and displays them in an interactive “Suitability Layer,” which breaks down the surrounding area into different segments, identified based on the correlation with predetermined criteria. Users can also explore the locations of their competitors, their performance, and what type of impact a new location would stand to have on market share.
• Generate Reports – Users can visualize their key findings in the system through the creation of interactive reports that showcase the in-depth data used to provide data driven decision-making.

Pricing for PiinPoint is determined on a case-by-case business. The company offers various pricing packages that can scale with their customers’ business, whether that’s a small company with 10-20 locations, or a large enterprise with hundreds of locations at an international level.

So if you’re a broker that’s looking to differentiate yourself in the ever growing, competitive commercial real estate marketplace, PiinPoint is a tool that’s been built for you. Don’t just rely on local market knowledge and the typical, “I know this neighborhood like the back of my hand” sales tactics. Offer the most up-to-date, accurate information that can prove a location’s viability in just a few clicks.

If you found this review interesting, you should check out our exclusive Q&A with Mark Cuban, where he discusses Motionloft and the intersection between commercial real estate and technology.