We previously reviewed Hightower here, but wanted to share their latest video.

This video is by far one of the best CRE product overview I've seen (read my opinion on CRE video demos here and here).

Why?

1. It cites the problem. (Surprise! CRE is archaic and inefficient.)
2. It presents a solution.
3. It provides real-world use cases (eg. pulling up floor plans or posting real-time updates)
4. It shows the application in action (instead of a bunch of suits sitting around patting each other on the back).

I continue to be impressed by how these guys execute. And I am not alone, check out this Bloomberg video.

Schedule a meeting with Hightower at ICSC.