MICHAEL BECKERMAN

WRITING ABOUT ALL THINGS COMMERCIAL REAL ESTATE TECHNOLOGY

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Reimagining the Retail User Experience

In the old days of retail—the era of Don Drapers marketing to consumers from Madison Avenue—the go-to formula for retail success was simple: Build a great product, then sell the hell out of it by any means possible. “Any means possible,” however, actually just meant leveraging the few key channels available to marketers back then.  Fast forward to the 2000s, and somehow—impossibly—retail was still just an extension of a company's marketing. Sure, there were a few additional channels available to generate interest and sales, but marketing folks still called the shots. Retailers still built store displays and layouts based on marketing campaigns, item-by-item ROI, and...

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  • CRE ‘Burbs’ are Alive and Well

    7/30/19

    So much of the hubbub in commercial real estate right now centers on “smart cities”—we’ve tracked the trend as much as anyone—but the truth likely lies closer to home. The fact is, suburbs across the country are positively humming with CRE activity, and they always have been. Wealth and activity have always flocked to the...Read more

  • Coworking/Co-Retail Combo is the Future of Retail

    7/11/19

    Amazon is an easy scapegoat for the ever-changing world of retail. Cities, brokers, and retailers are inclined to point fingers at Amazon for their every problem, but this type of blanket blame overlooks many of the significant trends shaping the future of retail. And sure, Amazon likely acted as a catalyst for many key aspects...Read more

  • Millennials are redefining work as we know it

    6/13/19

    Read the tech papers for most any industry these days and headlines announce the dawn of a new era for that industry. The millennials are coming and they’re upending everything. Hyperbole? Not really. Millennials—and their younger Generation Z counterparts—are entering the workforce in droves. As these workplace demographics change, the priorities of the rising generations...Read more

  • Q&A with Ben Liao, Managing Director of the Colliers Proptech Accelerator Powered by Techstars

    5/24/19

    Ben Liao is one of the most impressive and important people in the CREtech ecosystem. His leadership at Colliers Proptech Accelerator Powered by Techstars is making a profound impact on our industry and I am proud to call him a friend and have him as part of our Leadership Board at CREtech.com. I caught up with Ben...Read more

  • Pay Attention: Co-Living Will Not Disappear into the Night

    5/14/19

    Commercial real estate has an entirely new asset class to contend with: coliving. When my peers and I first heard talk of coliving, most of us sneered.“Only millennials could live like that!,” we thought. Coliving would, like the ill-fated Webvan, become nothing more than an industry footnote. Both ideas didn’t make sense to many of...Read more

  • The Blank Slate Groundswell in CRE

    4/16/19

    When I step back and think about where we are in CREtech, I’m continually inspired by the extraordinary passion of entrepreneurs working and fighting to bring innovation to market. With few outside forces mandating a tech revolution, the sector historically eschewed the changes it would take for tech to dramatically alter CRE. That is no...Read more

  • Who will drive the ultimate tech revolution in CRE?

    3/14/19

    Let’s talk big picture on the current and future state of the CREtech landscape. CREtech is a nascent industry, but much of the tech revolution’s trajectory in commercial real estate has already mirrored the massive and rapid technological changes seen across other industries: finance, healthcare, and insurance, to name a few. As waves of new...Read more

  • The Biggest Impediment To Growth In CREtech

    2/12/19

    The latest splashy headlines in CREtech tout total funding and the extraordinary proliferation of startups—both wonderful things that benefit the entire sector. A reality check is in order though. Before the hasty celebrations kick off, let’s talk about the biggest impediment to growth facing CREtech. Adoption. Scaling issues trouble many CREtech startups unless their customers...Read more

  • Episode 8: Startups in the Physical World

    1/18/19

    [embed]https://www.youtube.com/watch?v=1GY1718P0RY&feature=youtu.be[/embed] In episode 8 of my Vlog Series, I focus on the innovation happening in the physical world of CREtech today. I sat down with four founders of some extraordinary startups who are building amazing things: Felicite Moorman, CEO, STRATIS IoT; Carl Eckert, Co-Founder & CEO, Pause; Andrew Deitchman, Co-Founder & CEO, The New Stand;...Read more