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Breaking News: What Microsoft’s Acquisition of LinkedIn Means

Breaking News: Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media

It’s all about content

Everywhere you look these days companies are making a big push into content. Verizon buying AOL and now maybe Yahoo

Why?

Read this to understand: Here's Why Verizon Wants to Buy Yahoo So Badly

And now Microsoft buying LinkedIn for a crazy price. Why? 

Again, its about content, connectivity and social  media. Keeping customers engaged. Attracting new ones. Providing thought leadership. Ad technology. And so on.

If you are a company with a large user base, creating and owning content solutions is a smart business business move.

Not sure how this deal will ultimately work out, but it's a clear sign of whats to come.

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