Me and Apple
- Michael Beckerman
The other day, I was reading an article about how amazing the new Samsung tablet is, how it will change the tablet market and truly rival the Ipad. It made me think about my friend Jeremy Neuer, and how he is always the earliest tech adopter I know in the real estate industry. Jeremy has always raved about the quality of Samsung products. So, there I was, actually thinking about looking into this new tablet a little more deeply…
But, I couldn’t. I just couldn’t cheat on my twenty-five year relationship with Apple. When I started my PR/Ad agency in the late 1980's, my first computer was a Compaq, actually. And I HATED it! It was slow, not cool-looking and impossible to learn how to use. Then, I heard about this thing called a Mac and it changed my life (professionally, of course). Anything they built, we bought, and it never changed! Price? Who cared! I loved the brand and the products were perfect for me. I was not a Steve Jobs groupie or anything, I just had loyalty to the products because they worked for me. Steve Jobs’ passing had no impact on my affection for the brand and my love affair with Apple has continued with my new startup, The News Funnel. But, at the same time, it’s been hard not to pay attention to all of the second-guessing going on about the company today and Tim Cook’s leadership.
Regardless, as hard as I want to see what else is out there, I just can’t. After contemplating why I feel this way, I realized that it's not just about the products, as I had once thought. It was about the company, the culture and the brand loyalty they inspire (I say this fully acknowledging the possibility that I’m a sucker, just buying into the marketing BS and believing the hype). But, I don’t think so. For me, it’s personal. My relationship with Apple originally stemmed from the fact that their products defined and mirrored my own personal journey and now I just can’t seem to switch. Are there better products that are cooler, cheaper, faster etc? No doubt. It’s just personal for me because I’m a loyal guy.
I guess that the real point I’m trying to make with this ramble is that companies can indeed inspire loyalty. Even in an era where change is so rampant and innovation is all around, a company can be true, honest and put their customers first. The result is folks like me who identify as much with the brand as they do with the products.
So Apple, please don’t fuck it up and make me want to cheat on you, because if you keep doing what you have been doing for 30 years, I will certainly remain faithful!