Coyote and SharpLaunch partner to deliver streamlined marketing tool for building owners, asset managers, & agents

Coyote Software, the cloud-based CRM system for buying and managing commercial real estate (CRE) assets, and SharpLaunch, the all-in-one marketing platform for commercial properties, have launched an integrated marketing solution for building owners, asset managers and agents/brokers.

SharpLaunch’s streamlined marketing tool is now integrated into Coyote’s platform, where users can easily and quickly produce marketing material for individual properties and schemes, including branded websites and reports.

Oli Farago, Co-Founder and CEO of Coyote Software, comments: “By working closely with our clients, it was clear that a tool to create marketing material based on the data already within Coyote held huge potential. SharpLaunch has an incredible online marketing platform for asset managers, with a proven track record in the US, and we wanted to bring that functionality to our UK and European clients.”

Bob Samii of SharpLaunch, adds: “We’ve been developing the SharpLaunch platform to help digitize marketing operations and our software is used by some of the biggest names in real estate. It was clear from early conversations with the Coyote team that we share a similar outlook on collaboration to help reduce data redundancies to empower CRE firms to be more efficient. We’re very excited that this partnership will offer a new set of integration capabilities to make it easier for Coyote customers to share data and streamline property marketing efforts.”

Victoria Lane, Senior Asset Manager at M7 Real Estate, who has been using the SharpLaunch integration, says: “Any asset we manage can be exported from Coyote to a live property website and we can instantly market that vacant property. Producing marketing material for individual schemes has previously been time consuming and expensive – it can now be done in minutes with a few clicks.”

This collaborative approach between Coyote and SharpLaunch has built a bridge between M7’s property management systems, enabling them to create live property websites from directly within the Coyote platform, improving the speed and accuracy of marketing collateral production and facilitating smoother management of their €4.1Bn property portfolio, spanning 42 million square feet.

About SharpLaunch

SharpLaunch is an all-in-one digital marketing platform for commercial properties specifically built for building owners, asset managers, and brokers. Trusted by some of the world’s leading CRE firms, the platform provides an easy-to-use suite of marketing tools to streamline marketing operations, reduce time to market and elevate asset visibility.

About Coyote Software

Coyote is an award-winning commercial real estate software, transforming how real estate businesses buy and manage assets globally. Founded in 2017, designed and built by real estate professionals, Coyote is an intuitive cloud-based platform used by investment teams, asset managers and property managers. It provides a central repository for commercial real estate data and facilitates smarter collaboration for remote teams in multiple locations. The Coyote ecosystem enables users to consolidate data from various property management systems like Yardi and MRI and apply market data from best-in-class providers, including Land Registry and WiredScore, into one centralised dashboard that provides contextually relevant results and actionable insight on acquisitions and assets under management.

Coyote is used to track more than 150,000 real estate assets in more than 30 countries, natively in 10 currencies, with more than 50 customers worldwide.

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