General Projects CEO and Publica Associates Founding Director Join the CREtech London Speaker Lineup on 8-9 May

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Reimagine the Built World at Europe’s Leading Real Estate Innovation and Sustainability Conference & Expo


New York, NY (January 11, 2024)CREtech, the leading global technology and sustainability conference company devoted to Reimagining the Built World, proudly announces that General Projects CEO, Jacob Loftus, and Publica Associates’ Founding Director, Lucy Musgrave, have been added to our Main Stage speaker lineup at CREtech London on 8-9 May , 2024, hosted at Magazine London.

Confirmed speakers already set to present on the Main Stage include C-Suite executives from British Land, Stanhope, WilkinsonEyre, Olympia, Derwent London, JLL, and more. Their discussions will traverse critical topics about Reimagining the Built World in 2024 such as AI, real estate-led climate innovation, lessons in resilience and adaptation, repositioning in a tough market, occupier demand, smart design, and urban master planning. Attendees can expect tangible, actionable insights empowering them and their companies within an intricate and ever-evolving market landscape.

Newly confirmed speakers for this forefront Built World innovation event include:

Jacob Loftus, CEO, General Projects:

As CEO of General Projects, Jacob leads on all thing’s vision and strategy, although he loves to get into the details when it comes to architecture and design. Over his career he has led the acquisition and development of over £1.5bn of real estate spanning over 2m square feet of mixed-use projects, winning a number of notable industry awards in the process. Prior to founding General Projects, Jacob was Head of UK at Resolution Property, a £3bn pan-European real estate private equity fund. 

Lucy Musgrave, Founding Director, Publica Associates:

Lucy Musgrave OBE is the founding director of Publica, a public realm consultancy that brings research and intelligence to the process of urban change. Over a 30-year career, Lucy has played a key advisory role in policy recommendations, strategic planning and the advocacy of design quality. Lucy has in-depth experience leading projects in the fields of public realm, planning, urban design and masterplanning, regeneration, infrastructure, cultural programming and environmental design. 

Adding to an esteemed group of C-Suite speakers, Lucy will take the stage with Sarah Ratcliffe on a panel, "Breathing Life Back Into Our Spaces, Places, and Cities: The Players Behind the Policies" while Jacob will join Smith Mordak in a session, "How the Gamechangers are Futureproofing the Built World." Additional speakers for these sessions will be announced soon. 

At CREtech London, 1700+ attendees will experience world-class content that will educate and inspire attendees through a mixture of exclusive keynote presentations, panel sessions, fireside chats, interactive sessions and demos from the industry’s leading edge solutions providers. Only at CREtech London will attendees find the best-in-class C-Suite speakers delivering groundbreaking presentations to foster innovation, drive productivity, and enhance sustainability initiatives. In 2024, CREtech London will feature fewer speakers and panels and more fireside chats, TED talks and next-level presentations that will leave attendees feeling inspired.

Along with extraordinary content, attendees of CREtech London 2024 will get access to our AI-powered peer-to-peer matchmaking app that pairs attendees for 1:1 meetings, an expo hall packed with the latest built world solutions, a new immersive experience featuring leaders in smart building technology, a new curated breakout “CREtech Conversations”, our official cocktail reception and more. 

To secure super early bird tickets and learn more about the event, click here.

To learn more about partnership and sponsorship opportunities, click here.

About CREtech
CREtech is Reimagining the Built World. We are the largest international community of professionals devoted to driving innovation and sustainability in the real estate sector. Our mission is to drive tech adoption and innovation in the Built world by organizing two large-scale conferences annually in New York and London.  Learn more: CREtech.com.

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