Nomad Tower Elevates Tenant Experience With Equiem

NEW YORK, January 23, 2019 - Global Holdings Group (“GHG”), known for its investments in iconic office buildings, hotels and luxury residential developments, announced it has appointed global property technology and services company, Equiem, to roll out its market-leading tenant engagement platform at Nomad Tower, one of GHG’s premier Class-A New York City office buildings.

Located on the edge of Manhattan’s NoMad neighborhood and comprising approximately 700,000 square feet, Nomad Tower is the second largest building in GHG’s portfolio and the first to roll out the Equiem experience. Nomad Tower is currently undergoing an extensive 50-million-dollar capital improvement program, which includes a new entrance, lobby, amenity spaces and outdoor terrace. With a number of new tenants arriving in the coming months, including leading online real estate marketplace Zillow, Equiem will forge a key component of Global Holding’s strategy to attract and retain tenants by creating a vibrant, connected and service-rich community for all inhabitants.

Branded as ‘Our Nomad Tower’, Equiem’s platform is designed to maximize user interaction and enjoyment of

the new dedicated tenant amenities, which include an amphitheater, conference rooms, a fitness center, a lounge and a bike room.

Our Nomad Tower users will be able to book meeting rooms, order click and collect items through the Equiem store, RSVP and attend regular Nomad Tower community events, as well as access the wealth of curated content posted to the platform daily. The platform, available via app and online, will grant access to a varied and exciting line-up of exclusive new amenities, events, competitions and offers, including a unique range of discounts and promotions with numerous local retailers and leisure operators.

The first quarter launch will mark Equiem’s 18th launch since expanding into the USA just 18 months ago. The firm’s technology is rolled out across more than 57 million square feet of space worldwide and is already contracted for more than 5 million square feet of prime commercial space across the USA.

Commenting on the launch at Nomad Tower, Richard Morell, Executive Vice President of Business Development at Equiem, said:

“We have enjoyed an excellent first year here in the US and are delighted to have continued that momentum by partnering with Global Holdings Group at Nomad Tower. The modern office is now all about hospitality, engaging with tenants and providing them with a frictionless and fulfilling working environment. We’re confident that the experiences and services we will be providing through our technology will do just that at Nomad Tower, and help to grow a connected, vibrant and satisfied community within the building. We look forward to launching the platform in February.”

Craig Panzirer, Senior Vice-President, Director of Leasing at Global Holdings Group, said:

“Bringing Equiem on board at Nomad Tower enables us to deliver the amenities, events and experiences that modern tenants now expect at leading workplaces. Alongside our extensive renovation program, Our Nomad Tower will help us transform the building into a truly desirable, engaging and connected workplace, and set a new standard for tenant amenities in Manhattan.”


Notes to Editor

 For product enquiries, contact Richard Morell, Executive Vice President of Business Development:

For media enquiries, contact PJ Appleton, Head of Communications - UK:



About Equiem

 Equiem is a global property technology and services company on a mission to change the world one square foot at a time.

Founded in Australia in 2011, Equiem works with the world's leading property owners to breathe life into buildings, transforming them from mere brick & mortar structures to bustling communities with services and experiences that enrich occupants’ lives.

In the space of just seven years, Equiem has developed from a team of two, to over 250 employees across offices in the USA, the UK, The Philippines and Australia. The company’s platform is currently deployed in over 5.3 million square metres (57 million sq ft) of premium commercial real estate across the USA, Ireland, the UK and Australia, with clients including Adams & Co. Realty, Lendlease, M&G Real Estate and Dexus.

135,000 people worldwide use Equiem’s market-leading platform.


About Global Holdings Group

Eyal Ofer’s Global Holdings Group is a private real estate holding conglomerate that specializes—directly and with strategic partners—in large- scale iconic office buildings, hotels and luxury residential developments, as well as investment and development assets in prime locations across North America, the United Kingdom and Europe.

Global’s current portfolio consists of more than 10 million square feet of real estate, comprising over 100 properties and approximately 2,500 hotel rooms.

Global’s New York City properties include Class A office buildings such as 120 Park Avenue, 99 Park Avenue, 410 Park Avenue, 875 Third Avenue, and Nomad Tower (1250 Broadway), and iconic residential developments such as 15 Central Park West, the Greenwich Lane, 520 Park Avenue, 18 Gramercy Park and 50 United Nations Plaza. More information regarding Global Holdings Group is available at:

Join the Community

Subscribe to CREtech to get our monthly newsletter curated by our editors and special event discounts and announcements.

or if you're already a member


Check out our 2024 event schedule! Registration open for CREtech New York and London.