Mocha And Minions: Inside Comcast’s Attempt To Revive Its Image Through Retail
Bisnow
Comcast has jumped into the experiential retail trend with two openings of its Studio Xfinity concept, a move Comcast representatives and retail experts say is aimed at repairing the often-criticized company’s image rather than bringing in sales. Bisnow: Jon Banister The inside of the Studio Xfinity on Seventh Street in D.C. “The company recognized that a lot of the customers felt disconnected,” said Comcast Senior Consultant Vailen Smith, who works in the D.C. location. “They figured a way to…