WHAT I HAVE LEARNED FROM RUNNING AN EVENT COMPANY…
Michael Beckerman
I am definitely not new to the event scene, but new to running a company that puts on conferences. My team is far more experienced than I am in the event business having come from some of the biggest event and media platforms in the space. When i was running my PR firm, events were a key part of our business development efforts so I was fairly active in attending most of the key ones. But over time, they just kinda got stale and I started attending them less and less.. Same speakers. Same ve…