The Content Funnel Wins Gold Award in 2018 MarCom Awards for Outstanding Launch Campaign with Strategic Partner ATYPICAL

The Content Funnel and ATYPICAL share in this tremendous achievement in the Advertising Campaign category of the MarCom Awards

NEW YORK, November, 2018 The Content Funnel, a leading Content Marketing platform that services hundreds of the industry’s top real estate companies has announced that they have won a gold award in the 2018 MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals. The Content Funnel was recognized in the Advertising Campaign category of the awards for the execution of their partnership announcement campaign with Strategic Partner, ATYPICAL, a leader in real estate sales marketing and strategy targeted towards the CRE tech sector. The partnership campaign included a series of teaser posts, highlighting the power of the “duo” and led up to the big announcement of our Strategic Partnership. The partnership serves to position The Content Funnel as the go-to agency for all of the commercial real estate industry’s marketing needs, adding a broader array of services that will cater to the CRE tech sector.

Being a Gold Winner is a tremendous achievement. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers throughout the United States, Canada and dozens of other countries. The competition has grown to perhaps the largest of its kind in the world. Winners range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry.

“Working in the creative space, we spend most of our time very close to the ‘picture’,” stated Mark Kalkwarf, CEO of ATYPICAL. “The MarCom Awards is a great opportunity for us to take a few steps back and appreciate the creative industry as a whole. Being recognized as an influencer in the space along with our partners, The Content Funnel, is a remarkable experience. This is just the beginning…” Mark concluded.

“I’m thrilled to have partnered up with ATYPICAL,” stated Sarah Malcolm, COO of The Content Funnel. “Taking home a MarCom gold for the launch campaign is really the icing on the cake. It’s an honor to be a winner amongst such iconic brands and I am really excited for our team to be recognized for our award winning work,” Sarah concluded.


About The Content Funnel

The Content Funnel creates high quality, original and affordable real estate content and social media campaigns at any scale. Our expert real estate writers can create content marketing plans that will boost your online presence and distinguish your brand from competitors and further, distribute it directly to your target audience on The News Funnel’s platforms. To learn how you or your company can benefit from a target Content Marketing strategy, please visit

The Content Funnel is owned and operated by The News Funnel. Our brand portfolio includes: The News Funnel, The Content Funnel, and CREtech.

For more information contact



ATYPICAL (different from all others of the same type) is a full service sales marketing agency working in the commercial real estate technology (CRETech) sector. They provide consulting on sales marketing strategy, dedicated teams to help execute the strategy and targeted marketing campaigns. To learn more about ATYPICAL, click here.


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