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Learn more about the increasing adoption of generative artificial intelligence (AI) in the commercial real estate sector. Generative AI, a subset of traditional AI, enables machines to create original content such as images, videos, text, and more based on existing content. The adoption of AI in the real estate sector is evident, with over 72% of real estate owners and investors committing or planning to commit hard dollars to AI-enabled solutions. The analysis reveals significant venture capital investment in AI and machine learning companies, particularly those focusing on large language models (LLMs), fine-tuning frameworks, AI assistants, and digital infrastructure.

Despite the commitment to AI adoption, more than 60% of respondents in a commercial real estate outlook survey indicated reliance on legacy technology, posing challenges in integrating emerging technologies like generative AI. The article explores various use cases for generative AI in real estate, including property management, construction management, legal due diligence, marketing, and more. It provides different approaches for integrating generative AI, such as using existing applications, third-party APIs, open-source models, or creating in-house proprietary models.

The human-centric approach to generative AI is emphasized, highlighting the importance of augmenting human experiences rather than replacing them. The article delves into the increasing demand for generative AI skills in real estate job postings, particularly in architectural design, construction/project management, legal due diligence, and human resources. It also touches on the challenges and considerations for real estate firms in implementing generative AI, including data strategy, organizational culture, and the human influence.

The conclusion stresses the need for a well-thought-out roadmap for generative AI adoption, considering factors like data strategy, organizational culture, and the human influence. It highlights the importance of a skilled workforce, the emergence of new roles, and the need for upskilling and reskilling to address the risks associated with AI models. The article emphasizes that the real estate industry is at a crucial point in generative AI adoption and encourages organizations to stay informed and have clear strategic goals for integrating and leveraging the power of generative AI.

Original article