Multifamily Archives | Page 4 of 21 | CREtech

Data Plays Versatile Role for Apartment Operators

brandonlin September 01, 2021

While raw data is primarily based on the past, what apartment operators do with those data in the future is what is now proving critical. Leading apartment executives discussed data’s emergence in decision-making and how it can steer property transactions and even convert leases during a session on Tuesday at National Apartment Association’s Apartmentalize Conference in Chicago.

How 2020’s Apartment Marketing Technology Revolution is Powering 2021

brandonlin August 30, 2021

3-D virtual tours, chat bots, omni-channel marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021. Morgan Porter, digital marketing director at Birchstone Residential, Dallas-Fort Worth, commented on their capabilities and value when it comes to improving the resident journey in a

Bots Solve Problem of Too Many Unqualified Apartment Leads

brandonlin August 16, 2021

For the everyday consumer, the “You Might Also Like” button can certainly be your friend. But for many apartment marketers, it’s become an enemy. It’s a nuisance because one of the industry’s most nagging problems—receiving “too many leads”—persists because so many of those leads are unqualified.

120 EV charging stations to be installed at California apartment complexes through state partnership

Lauren August 13, 2021

Backed by state funding, a tech company is installing 120 electric vehicle chargers at apartment complexes throughout California in an effort to remove obstacles that prevent lower-income renters and residents from owning EVs.

AvalonBay Deploys Innovative Battery Bank at Luxury Rental to Help Keep the Power On

Lauren August 06, 2021

Avalon White Plains, a 13-year-old 407-unit luxury rental complex in White Plains, NY, has become the first building in the state to have an indoor lithium-ion battery storage unit installed.

GREYSTAR TEAMS WITH CASPAR.AI AT THE WELL IN HENDERSON, NV

Lauren July 16, 2021

July 16, 2021, Henderson, Nevada – The Well, a new luxury apartment complex in Henderson, Nevada, now features Caspar.AI, adding smart features to The Well’s handsome apartments. The Well, located at 1050 Wellness Place, Henderson, NV, is owned by Greystar Real Estate Properties, LLC. Caspar.AI is a Redwood City, CA-based high-tech company that is bringing artificial intelligence to multi-f...