We Analyzed 6 E-Commerce Brands Breaking Into Brick-And-Mortar To Understand The Secrets To Their Success — Here’s What We Learned
CB INSIGHTS
In today’s digital age, the dominant narrative is that e-commerce has fully eclipsed physical retail. The truth looks a bit different. WHERE IS THIS DATA COMING FROM? The most potent symbol of the ascendance of e-commerce and downfall of physical retail is, of course, Amazon. By making a wider range of goods available for a lower cost directly to consumers, Amazon has eviscerated the business models of major department stores….