ARE BUILDING OWNERS/MANAGERS REALLY GETTING THIS WHOLE TECH THING?
Michael Beckerman
One of the dangers for all of us in the CRE tech space is that, for the most part, we live in a bubble. Our own bubble. As founders and entrepreneurs, we talk mostly to each other. We attend events with people inside the sector. We read content that is mostly focused on our tribe`s news. But what about the customers? The end users? Every successful business, startups in particular, need to listen to their users. And, even more important, to the people NOT using their services. This is where t…