The future of grocery shopping is all about data
MarketWatch.com – Top Stories
Food retailers are racing to leverage one of the most important weapons in their battle to keep people coming to grocery stores: data. “Data is the new battleground,” says Stuart Aitken, chief executive of 84.51˚, Kroger Co.’s KR, +1.57% data-analytics unit, whose name derives from the longitude of the division’s Cincinnati headquarters and because its 750 employees do so-called longitudinal studies, researching habits of customers over long periods. Working from a small host of research facilit…