The Inman Files: Should Realogy pull a Disney and take back its listings?
Inman News – Features
The Walt Disney Company announced this week that it is launching Disney and ESPN branded direct-to-consumer content services — potentially striking a blow to consumer-facing tech giant Netflix. Would real estate franchise giant Realogy ever consider such a risky move? Maybe. Twenty years ago, it abandoned its strategy to go consumer direct when it sold Move.com for a whopping $760 million in stock to HomeStore, the operator of realtor.com at the time. HomeStore’s CEO turned the interesting listi…