Curated daily by our industry experts. Stay informed on how tech is shaping the real estate industry with these important headlines.
CRETECH
VTS, a commercial real estate platform that focuses on leasing and asset management, is making waves once again. Company leaders announced that they are creating a strategic partnership with JLL, an investment management and professional services firm on the Fortune 500 list of companies. JLL offers specialized services to help boost value for clients interested in owning, occupying, and investing in real estate. …
Michael Beckerman
Build a content site instead.I personally think websites will eventually go the route of newspapers…obsolete.So what to do if people are getting their information from platforms and news feeds? What to do if there are fewer news outlets? What to do if people aren’t visiting websites anymore?Build your own content site.I remember years ago when working on websites for clients of my PR firm, the news section was always the last part that was focused on (if at all!). And if it was built out…
CRETECH
Virtual tours are all the rage in the real estate industry. To enjoy a quicker and easier way of creating powerful tours, Photofing offers an amazing solution. Using the Photofing app on an iPhone, which is available through the App Store, you can create virtual tours directly at the actual site or, if preferred, use the web-based Tour Creator for back office work. Unlike other application…
CRETECH
Just recently, VTS made headlines after announcing that it set a record for venture capital funding of $55 million. As a leader in both leasing and asset management, the funding acquired advanced this technology company to the next level. Once again, VTS has been in the news, this time announcing its first retail-specific software for leasing and asset management purposes. VTS Retail, whic…
Michael Beckerman
I love PR. I love media relations. I believe in their power. I honestly think they are the most effective marketing tools out there!I personally entered the field in 1989 and spent the next 25 years or so building Beckerman PR. I eventually gained a new partner and together, we acquired Antenna Group and built the combined firms into a top 50 tech and real estate PR agency.I saw firsthand how PR/media relations built brands, made the register ring and was responsible for countless business deals…
CRETECH
With Zora, you have the ability to secure and keep quality tenants. This innovative service actually finds the best tenants on your behalf, followed by providing you with the necessary tools to keep them. This is accomplished by providing you with a quantifiable tenant score, as well as various tools that streamline tasks associated with renting. To determine if an applicant will be a good tenant, both a social and behavioral demographic analysis are performed. …
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The number of new homes under construction in the United States is astronomical. However, when comparing today’s homes with those built 20 or 30 years ago, there are no major differences. Although the materials used are typically better quality, most homebuilders still rely on standard practices from earlier generations. To change the building process, Acre Designs, backed by Y Combinator, includes more advanced technologies to create zero-energy homes. …
CRETECH
Social media platforms offer an excellent way to generate a greater number of real estate leads. However, most people focus on Twitter and Facebook while overlooking the incredible opportunities associated with LinkedIn. As the number of real estate agents connecting on LinkedIn has grown dramatically, this is an excellent addition to make to your marketing strategy. If you are struggling …
Real Estate Tech News
Social media platforms offer an excellent way to generate a greater number of real estate leads. However, most people focus on Twitter and Facebook while overlooking the incredible opportunities associated with LinkedIn. As the number of real estate agents connecting on LinkedIn has grown dramatically, this is an excellent addition to make to your marketing strategy. If you are struggling to get new leads, consider the large number of prospects on LinkedIn. Using this particular platform, yo…
CRETECH
Thanks to the digitized process offered by SquareFoot, searching for commercial property has become easier. As a result, a lot of the stress associated with the search is eliminated, making the buying process more efficient and enjoyable. Simplifying CRE Searches With SquareFoot, potential tenants interested in finding commercial space can browse through numerous properties using the interactive map. In addition, potential matches are identified with the Space Calculator, in which specifi…
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