Latest Trends and Insights in Real Estate Technology

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  • San Francisco’s Office-Tech Craze: Investors Finally Have a Shot at the Nation’s Top Office Market

    Ten-X

    Commercial real estate investors have been itching to get into the SoMa submarket of San Francisco’s central business district (CBD) for some time now, but opportunities have been few and far between. San Francisco, especially its South of Market (SoMa) submarket, is red hot and considered by many to be the nation’s No. 1 office market. And while SoMa has been on many investors’ hit lists, there hasn’t been much available inventory to quench their thirst — that is, until now.   In recent weeks, …

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  • If I were a residential broker, this is how I would use Content Marketing…

    Michael Beckerman

    As I have written about extensively, I am a huge believer in the power of Content Marketing for real estate brands. It’s a no brainer for companies of all sizes in all sectors.Educating your customer base on market trends, being a source for industry news and using thought leadership for brand positioning are all incredibly effective ways to differentiate your company and connect with your target audience.But what if you’re a professional? Specifically, what if you’re a residential broker…how do…

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  • Real Estate Tech Companies Get Content Marketing Better Than Anyone!

    CRETECH

    By Michael BeckermanContent Marketing is not new.It’s been around for a few years. In my opinion, it’s the most significant marketing strategy for brands that I have seen throughout my 30 year career in the PR and media space. It’s a big idea. Perhaps an evolution of “native advertising” but in a much more engaging, ongoing and sustainable manner.Many digital agencies have made the shift from selling traditional marketing strategies, like display ads, to very focused Content Marketing plans.&nbs…

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  • Benefits of Curb Call’s Breakthrough Technology for Real Estate Professionals

    CRETECH

    Connecting homebuyers with real estate agents within close proximity is Curb Call, a mobile application inspired by Uber. Available on iPhones, this app is currently used by brokerages, as well as numerous listing services. For consumers, the app is completely free. How Curb Call WorksUsing the more traditional method, potential homebuyers contact agents, and whichever one responds first g…

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  • The one thing I really can’t stand about social media as a business person…

    Michael Beckerman

    Crazy as it might sound, I only use social media in my professional life (@m_beckerman).I am not one who has the desire to share photos of my family or take selfies or share my political views or share photos of food I am about to eat.But obviously billions of people love sharing personal stuff and that’s cool. For me though, I have always valued my privacy and never felt the need to tell the world about my personal views or my family. I guess I am old school like that. Not better, just differen…

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  • VTS: The Most Well-Funded Technology Company In Commercial Real Estate After Raising $55 Million in Series C Round

    CRETECH

    A recently announced round of venture capital funding set a record for commercial real estate tech. According to the announcement, $55 million was raised by VTS, the industry’s leading asset management and leasing platform. With this Series C funding round,  the company’s total capital raised comes to $84 million, making the company both an industry leader in its technology offering as well as overall funding.VTS has become one of the world’s best platforms for asset management and leasing….

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  • A Photo Is Worth a Thousand Words with SpeakingPhoto

    CRETECH

    Although video will probably remain a powerful tool for real estate professionals, there is a new solution that has gained a tremendous amount of respect. SpeakingPhoto was designed to capture narrated images. This mobile app can be used by virtually anyone, but for real estate professionals, it has become an outstanding way to add personality and information to photographs of properties. …

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  • San Franciscans Organizing the Entire Leasing Process with Griddig

    CRETECH

    Without question, the paradigm of commercial real estate is shifting because of Griddig. Recognizing the complexity of the CRE leasing process, Griddig developer Dan Mihalovich decided to make a difference. With this innovative platform, tenants, landlords, brokers, and service providers are carefully guided through the entire process, from the start of a project to closing the leasing terms. …

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  • VTS Raises $55 Million in Series C Funding Round

    VTS

    NEW YORK, May 4, 2016 — VTS, the industry’s leading asset management and leasing platform, today announced it has closed a $55 million funding round, marking the largest venture funding round in the history of commercial real estate technology. To date, VTS has raised a total of $84 million in capital, positioning the company as the most well-funded technology company in the industry. This round was led by New York-based venture capital and private equity firm Insight Venture Partners with parti…

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  • The most profound real estate marketing trend I have seen in 30 years…

    Michael Beckerman

    Over my thirty year career in real estate marketing, media and PR, I have seen many trends come and go. What’s hot usually doesn’t last too long. Marketing fads are common in every business sector, so real estate is not unique in that regard.One thing remained constant throughout my career (until recently)…marketing was expensive!Print ads were hugely expensive. For example, a home builder could easily spend over $100,000 a weekend on print ads. And on the commercial side, Blacks Guide was an …

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