If I were a marketing director I would obsess about doing these 3 things…
Michael Beckerman
1. Create2. Share3. AnalyzeI have never been a marketing director. When I was running my PR firm though I worked with hundreds of them. They usually fell into two categories: 1) the innovators and 2) the followers. But what they had in common was they were bound by the notorious “B” word…BUDGET!You would hear that word over and over again. “It’s not in my budget””I don’t have the budget for that””I am over budget”The good news is that today, so much of what can be done from a marketi…